Technology can be tricky.
When it works, you can build trust with your list faster than anyone on the market. And more trust means a huge boost in clients- and your revenue.
But when it doesn’t work… well, you know how that goes. It’s not fun.
There’s a right way and a wrong way to use tech to build trust. Here are a few things I’ve learned throughout the years:
1.) Building trust is the fastest way to make a sale. When you establish your credibility to potential clients, they’ll want to work with you. They’ll know you’re the go-to expert in your field because you’ve put in the valuable time to demonstrate it to them. That time matters!
2.) Make it personal. People are more likely to trust you when you’ve shown that you’re more interested in helping them. A lot of automation “quick fixes” fail because they just don’t have that personal touch. Think about how your story or the way you do business makes you unique. Then, show people!
3.) Educate yourself. Josh Turner is the master at automating certain marketing processes in your company. His Trust Equation approach shows people how to get massive results and save a lot of time by automating their processes. This strategy works especially well for people with small lists, or even no list at all.
When you use automation tech the wrong way, you tarnish your brand’s authority and see terrible results. If you can turn it around, not only do you build and maintain trust with your your prospects, but you open the door to real business growth and amazing sales opportunities.
It’s already on my calendar. I’ll see you there!