Winners win – even when they lose. How can that be possible? The secret behind every great athlete, leader, and entrepreneur is this: They play to win, regardless of the situation, regardless of whatever crisis comes their way. Because here's the truth – crisis is inevitable. Whether it's a world-changing pandemic or daily annoyances, business owners are always just moments away from a seemingly impossible challenge that can quickly derail them. Those who lose give up halfway through the game. Those who win don't leave the game until they're dragged off the court.  Winners rise to the occasion when everyone else quits. Winners are the best – even when life is at its worst.