[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.24.1″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ z_index_tablet=”500″ text_text_color=”#383838″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]

“The people who are crazy enough to think they can change the world are the ones who do.” -Steve Jobs

Jobs wasn’t a natural born speaker, but he did know exactly how to take the stage and dazzle an audience.  Here's how he did it, and how you can incorporate those same strategies into your own business:

Get Into Their Heads
Jobs knew he had to explain his user-friendly personal computers, a totally new concept at the time, in an informal and casual way, like an excited friend showing off their new gadget. When you know who you’re talking to, you can cater your business to your audience's needs and wants. Remind your audience that you understand where they are now- then explain how you can help!

Remember The Experience
Jobs understood that people don’t buy products. They buy stories, feelings, and lifestyle- something that Apple excels in. As you speak, focus on the end result that your product or service delivers. What emotions do you want your audience to feel?

Rehearse, Rehearse, and Rehearse Again
That Jobs' speeches looked so great isn't an accident. According to a 2006 Bloomberg article, Jobs practiced for hours at a time to achieve his effortlessly cool, casual demeanor. When rehearsing, be natural and conversational! When your audience sees and feels that you know your own value, they will be even more compelled to work with you.

Want to grow your speaking business even faster? Join my newest training with Larry Winget- at no cost!

While you might not be talking about the latest flashy tech gadget, your goal is still to make a positive change in the lives of each of your audience members.

Bored of using failed strategies

to reach your

biz goals?

business

consulting

We want to give you all the tools we have to build your success! Let us know how we can help your business today!

Leave a Reply

Your email address will not be published. Required fields are marked *

Business | Success | Speaking | Archives

More from the blog

I-CARE System

So you have the killer talk, you’re pulling those leads – now you need to convert them! And you want to do that by SERVING

[Read more...]

I-CARE System

So you have the killer talk, you’re pulling those leads – now you need to convert them! And you want to do that by SERVING

[Read more...]