Marketing tactics only take you so far in business. You have to also be able to engage, inspire, and motivate people. Get off the marketing hamster wheel and think about how to be more captivating. People will be responsive to almost any strategy if they feel something and are moved to want to know more, be more, or do more with you. Business is all about being interesting and getting more attention. Listen to this week's audio to hear Suzanne's thoughts on this topic.