You walk on stage. You give a great talk. The audience applauds…
And it converts exactly zero sales. What gives? 
Good speakers can still get tripped up. Experience is the easiest fix, but there are a few mistakes you can avoid to quickly find success.
Here are a few common mistakes every rookie speaker makes and how to avoid them:

Mistake 1: You go in trying to sell a product.

Here’s marketing’s worst kept secret: people don’t want products. Stop and think for a moment about how you make your own purchasing decisions and this quickly becomes obvious!

Buyers are much more receptive to a product when they can see the obvious ways it will improve their lives. So show them!

 

Mistake 2: Your presentation is too general.
But doesn’t a wider net catch more fish? Not necessarily. Your chances of tricking someone into embracing a product or service they don’t need is pretty slim. Don’t be too broad. You know who will benefit from what you’re selling, so focus on speaking to them.

 

Mistake 3: You don’t set goals.
Setting expectations when you’re just starting out can be tricky. It’s hard to know what’s a reasonable expectation when you don’t have data to point you in the right direction. Goal setting isn’t just a practical way to help ensure you’re making what you need to keep up with the bills, it’s also scoreboard! Goals give you instant feedback and are a great motivator for future growth.

 

Mistake 4: You let fear hold you back.
Here’s something that you should keep in mind: the majority of people get frightened when they have to stand before a crowd and start speaking. It’s a fear that is common to just about everybody, including some really great speakers.

The good news is that the experience is going to get easier over time. The more you go up on stage the more comfortable it will feel. Before you know it you probably won’t feel nervous at all!

 

Remember, we aren’t talking about how to speak. We’re talking about how to reach people and make a connection.