Marketing strategies and tactics won’t work unless you can captivate your audience. That’s right…Unless you have the ability to whiplash people, even the best strategies will fall flat. And in order to captivate and hold attention, you have to be a bit of an attention seeker. Want more help on getting people's attention? Join us Saturday for our Speak-Off. And in the meantime, listen to this week's audio to hear Suzanne's thoughts on why being captivating is so critical to your success in business.